I designed proof of concept visuals for a new healthcare/wellness venture called, beHealthy. be.healthy aims to inspire, educate and enable people to live healthy, active lifestyles by integrating a multitude of healthcare, fitness and nutritional services, designed to sustain positive behavior change. The services would include personalized health evaluations by certified physicians that result in a custom action plan, group nutrition and cooking classes, and state of the art fitness facilities designed to facilitate peer support networks. Each touchpoint was designed using mostly cooler, calming colors, whilst remaining mostly open, and allowing plenty of natural light, as to remain welcoming and energizing to the consumer.